Wait — People Still Use Bing?
Yes. And not just a few. Bing powers nearly 1 in 3 desktop searches in the U.S., thanks to default placement on Microsoft Edge, Internet Explorer, and Windows devices — especially in healthcare offices, retirement communities, and with older users.
Bing is also the default for Cortana and many enterprise setups. In short: if your ideal patients skew older or less tech-savvy, they may be searching on Bing right now.
Why Bing Ads Matter for Doctors
- Older demographics: Bing’s user base trends 45+
- Desktop users: More likely to browse multiple providers, compare websites
- Higher income: Bing users often have Medicare + supplemental or PPO coverage
- Lower ad cost: Less competition than Google Ads
Use Cases for Medical Practices
- Geriatric care, cardiology, internal medicine
- Medicare-accepting primary care offices
- Second-opinion or diagnostic specialists
- Cash-pay services like hearing, eye care, sleep medicine
Bing Ads Are Just as Sophisticated
Bing’s platform (Microsoft Ads) supports all the features you’d expect: geo-targeting, call extensions, ad scheduling, and conversion tracking. You can even import your Google Ads campaign directly into Bing with one click.
Pro Tip: Use Different Messaging
Because the Bing audience is older, use plain, clear language. Mention Medicare acceptance or in-office scheduling. Highlight trust, not trendiness.
How Doctor Rebrand Helps
We include Bing Ads in your overall SEM strategy. We don’t just copy Google campaigns — we tailor the message, landing pages, and targeting for Bing’s unique audience.
Most clients see a 20–30% lower cost-per-click on Bing compared to Google — with similar or better conversions.
The Bottom Line
Bing may not be flashy, but it quietly delivers serious ROI — especially for practices targeting older, Medicare-eligible, or desktop-using patients.
If you’ve maxed out Google or want to expand reach affordably, Bing Ads should be part of your mix. We’ll help you launch and manage it all.