Doctor Rebrand

Everything a Chiropractic Practice Needs

Doctors of chiropractic in solo clinics, multi-provider groups and cash, insurance or hybrid practices.

A chiropractic practice is paid by more kinds of payers than most: commercial plans, Medicare's narrow chiropractic benefit, personal injury cases and patients paying cash for care plans. Each one has its own rules, and Medicare's are strict. It covers only manual manipulation of the spine to correct a subluxation, billed with three codes and the AT modifier, and backed by documentation that shows active treatment rather than maintenance. Doctor Rebrand keeps your licenses current, credentials you with the payers your patients use, bills every claim the way each payer expects, and sets up cash and membership pricing that holds up under those rules.

Where We Start for Chiropractors

Plus every other service your practice needs. See All Services

Licensing for Chiropractors

Chiropractors are licensed state by state, and each state board sets its own application requirements and continuing education rules. A new license typically draws on your chiropractic school transcript, your National Board of Chiropractic Examiners score transcript and verifications of every license you hold, plus whatever else that board asks for.

Medicare also depends on your state license. A chiropractor must be licensed or legally authorized by the state where the services are furnished, and coverage extends only to manual manipulation of the spine to correct a subluxation where that treatment is legal in the state. We keep every license current so your billing privileges are never at risk because a renewal slipped.

  • New state licenses, with NBCE transcripts and license verifications requested for you.
  • A plan for licensing in a second state when you open a new location or move.
  • Every renewal and continuing education requirement tracked well before its deadline.
How We Handle Licensing

Credentialing for Chiropractors

Most chiropractic revenue still comes from insurance, so being in the right networks matters. We find out which commercial, Medicare Advantage and Medicaid plans are open to chiropractors in your area, complete each application, build and attest your CAQH ProView profile, and follow up until each contract has an effective date.

Medicare enrollment works differently for chiropractors than for many physicians. You must enroll in Medicare to submit claims for covered manipulation, and chiropractors cannot opt out of Medicare to treat patients under private contracts. If you see Medicare patients at all, your enrollment and your billing policy need to be set up together.

  • Commercial, Medicare Advantage, Medicaid and Medicaid managed care applications.
  • Medicare enrollment through PECOS for each chiropractor and the group.
  • CAQH profiles built and re-attested, with re-credentialing and Medicare revalidation tracked.
  • Address, tax ID and new-location changes sent to every payer.
How We Handle Credentialing

Medicare Chiropractic Billing

Under Medicare, a chiropractor counts as a physician only for manual manipulation of the spine to correct a subluxation. Chiropractors bill three codes: 98940 for one to two spinal regions, 98941 for three to four regions, and 98942 for five regions. Hand-held manual devices may be used, but Medicare pays nothing extra for them.

Every other service a chiropractor furnishes or orders is not covered by Medicare. If you order, take or interpret an x-ray or another diagnostic test, it can be used to document the subluxation, but Medicare does not pay for it. Examinations, therapies and supplies fall outside the benefit as well.

The AT modifier marks active or corrective treatment of an acute or chronic subluxation, and Medicare requires it to pay 98940 through 98942. Claims without it are treated as maintenance therapy and denied. The modifier does not prove the service is necessary; contractors can still deny it on medical review if the record does not support active treatment.

Code or ModifierWhat It Means
98940Spinal manipulation, one to two regions
98941Spinal manipulation, three to four regions
98942Spinal manipulation, five regions
ATActive or corrective treatment; required for Medicare payment
GAAn ABN was given for a service Medicare may deny
How We Handle Medical Billing (RCM)

PART Documentation and Maintenance Care

Medicare requires a subluxation to be shown by imaging or by physical examination. An x-ray must generally be taken within 12 months before or 3 months after the start of treatment, and a CT scan or MRI showing the subluxation is also acceptable. On physical examination, the record must show at least two of the four PART findings, pain or tenderness, asymmetry or misalignment, range of motion abnormality, and tissue or tone changes, and one of the two must be asymmetry or range of motion abnormality.

The initial visit note needs the history, symptoms tied to the level of subluxation, the examination, a primary diagnosis of subluxation that names the level, a treatment plan and the date of first treatment. A note that says only that the patient has pain is not enough: it must describe where, and which vertebra could cause pain there. Later visits need a review of the complaint, an exam with at least two PART elements, an assessment of change since the last visit and the treatment given.

Once a condition is stable and further clinical improvement is not expected, care becomes maintenance therapy, which Medicare does not cover. Acute problems may need up to about three months of treatment, with visits becoming less frequent. When you expect Medicare to deny a visit, the patient should sign an Advance Beneficiary Notice before the service, and the claim carries the GA modifier. If no ABN was signed, the GZ modifier marks the claim instead, and the patient cannot be billed for a denied visit.

  • Templates that capture PART findings, the subluxation level and treatment goals at every visit.
  • Treatment plans with frequency, duration, goals and objective measures.
  • ABNs collected before maintenance visits, and GA applied where an ABN is on file.
  • Notes checked against each claim before it is sent.

Cash Plans, Personal Injury and Hybrid Practices

Many chiropractic clinics combine insurance with cash care plans, wellness memberships and personal injury cases. Each needs its own fee schedule, its own paperwork and a clear line between what is billed to a payer and what the patient pays directly. We set up your pricing, packages and memberships, and we reconcile cash collections with the rest of your revenue every month.

Medicare patients need extra care. Because chiropractors cannot opt out, you cannot sell a Medicare patient a private contract for covered manipulation. Maintenance visits can be the patient's responsibility when the patient has signed an ABN, and services Medicare never covers when a chiropractor provides them, such as examinations and x-rays, are outside the benefit. We help you write a policy for Medicare patients that follows these rules.

  • Care plan, package and membership pricing, with card, HSA/FSA and ACH payments.
  • Superbills and out-of-network claims for patients who file their own.
  • Separate billing workflows for personal injury cases, with balances tracked by case.
  • Good Faith Estimates for self-pay patients.
How We Handle Payment Processing

Charting, Scheduling and Patient Portal

Most chiropractic documentation problems start in the chart. We set up your EHR with visit templates that prompt for the PART findings, the level of subluxation, the regions treated and progress against the treatment plan, so the note supports the code and the AT modifier without extra typing. Scheduling, online intake and e-signature for ABNs and financial policies are set up in the same system.

For cash and membership patients, your patient portal handles care plan payments, memberships, superbills and records on your own domain, so patients can pay and download what they need without calling the front desk.

  • Initial and follow-up visit templates built around Medicare's documentation requirements.
  • Online intake, consent and ABN forms signed before the visit.
  • Records moved from your current system and checked with you.
How We Handle EHR/EMR

Medicare Reviews and HIPAA

Chiropractic claims draw a lot of review. CMS's own documentation checklist cites a 2024 review that found errors in 33.6% of chiropractic claims and notes that insufficient documentation is a common issue. The most common denial reasons include missing or inadequate treatment plans, an unclear chief complaint and failure to document every treated spinal region, and failing to respond to an additional documentation request is a major reason claims are denied. Prolonged or repeated treatment is more likely to be reviewed.

We answer documentation requests on time with complete records, an abbreviation key and any ABN on file. We also run your HIPAA security risk assessment, write your policies, train your front desk and collect business associate agreements from every vendor that handles patient data.

  • Additional documentation requests answered with complete records.
  • Denials corrected and appealed, with the cause fixed for future claims.
  • HIPAA risk assessment, policies, training and BAAs, repeated every year.
How We Handle HIPAA Compliance

Marketing for Chiropractic Clinics

Chiropractic is a local, search-driven business. We build and run your website, local search and AI search visibility, Google and Microsoft ads, and review requests, so new patients find you and your profile shows the care you give. Your marketing and your billing are run by the same team, so the services you promote match the services your payers and cash plans actually cover.

How We Handle Marketing

Marketing for Your Specialty

Websites, SEO and AEO, ads and reputation work built around how patients search for your specialty.

How We Handle Marketing

Common Questions

What does Medicare cover when a chiropractor treats a patient?
Only manual manipulation of the spine to correct a subluxation, billed as 98940, 98941 or 98942 depending on how many spinal regions are treated. Any other diagnostic or therapeutic service a chiropractor furnishes or orders, including x-rays the chiropractor takes, is not covered.
When do I use the AT modifier?
On every Medicare claim for 98940 through 98942 when you are providing active or corrective treatment of an acute or chronic subluxation. Do not use it for maintenance therapy. Claims without AT are treated as maintenance and denied, and an AT modifier alone does not prove the visit was necessary.
What is PART documentation?
PART stands for pain or tenderness, asymmetry or misalignment, range of motion abnormality, and tissue or tone changes. To show a subluxation by physical exam, Medicare requires at least two of the four, and one of them must be asymmetry or range of motion abnormality.
Do I need an x-ray to bill Medicare for manipulation?
No. Since 2000, an x-ray has not been required. You can show the subluxation by physical examination using the PART criteria, or by an x-ray, CT scan or MRI. If you use an x-ray, it should generally be taken within 12 months before or 3 months after treatment begins.
Can I charge Medicare patients cash for maintenance care?
Maintenance therapy is not covered, so the patient can be responsible for it when they have signed an Advance Beneficiary Notice beforehand, and the claim carries the GA modifier. Chiropractors cannot opt out of Medicare, so private contracts for covered manipulation are not an option.
Can a chiropractor certify a physical therapy plan of care for Medicare?
No. Medicare does not allow chiropractors to certify or recertify plans of care for therapy services. If your clinic includes physical therapists, their Medicare plans of care must be certified by a physician or nonphysician practitioner.
How many manipulations can Medicare pay for in one day?
Medicare typically pays for one chiropractic manipulation per patient per day. More than one can be covered in some cases when it is medically necessary, and treatment should be based on the patient's condition and response. Prolonged or repeated treatment is more likely to be reviewed.
Can you credential every chiropractor in a group at once?
Yes. You send your documents once through one intake, and we reuse them for every payer and every provider, link each chiropractor to the group, and keep CAQH, re-credentialing and Medicare revalidation on schedule for everyone.

Sources

Last reviewed October 27, 2026. Rules change; we check them against these sources.

  1. Medicare Benefit Policy Manual, Chapter 15: Covered Medical and Other Health Services (Sections 30.5 and 240)
  2. CMS MLN1232664: Medicare Documentation Checklist and Guidelines for Chiropractic Doctors
  3. CMS MLN Matters SE1601: Medicare Coverage for Chiropractic Services
  4. CMS MLN Matters SE1602: Use of the AT Modifier for Chiropractic Billing
  5. CMS: Manage Your Enrollment (Opting Out of Medicare)
  6. National Board of Chiropractic Examiners

This page is general information, not legal advice. Doctor Rebrand is not a law firm.

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